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Am I charging enough?

The report shows typical spend, the lower quarter, the upper quarter, and the top tenth, for every category. If you're sitting below the typical figure, you know. If you're at the top, you know that too. The regional tables tell you whether your local market is above or below the national average.

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Where should I be marketing?

Every category page shows exactly how couples find a supplier like you, and how that has shifted over a decade. If online has doubled its share in your category while word of mouth has halved, your marketing budget should reflect that. If venue relationships are still the primary channel in your category, that's worth knowing too.

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Is what I'm seeing a trend or a blip?

Eleven years of data means you can tell the difference between a genuine shift and a one-year wobble. If enquiries from a particular channel have been quietly building for six years, that's a trend. The decade view gives you the confidence to act on what you're seeing, or the reassurance that it will pass.

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How do I justify my prices to clients?

When a couple questions your quote, knowing where you sit in the market gives you something real to say. The report gives you the figures: typical spend, what the top tier charges, what couples actually pay. Your pricing becomes grounded in reality, not guesswork.

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Should I be targeting a different type of client?

The regional spend tables show where couples spend more and where they spend less, broken down by category across every UK region. If you're based in one region but willing to travel, this tells you where the higher-spending clients are most concentrated.

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How has the market actually changed since I started?

Whether you've been working in weddings for two years or twenty, the decade view puts your own experience in context. The shift from print to online, the collapse of magazine discovery, the changing role of the venue recommendation. This report shows you where those turning points were and what drove them.